Apr 27, 2020
Quote of the
"Success lies not in being the best but in doing
This week we are going to spend the entire week reviewing one
of my all time favorite books How to Win Friends and Influence
People written by Dale Carnegie over 80 years ago.
How to Win Friends and Influence People is an amazing personal
development book, and I go back and read it as often as I can.
It is one of the best-selling books of all time with over 30
million copies sold since 1934 when it was first printed.
Amazon has it listed as the 11th highest selling non-fiction
book of all time, and Time Magazine lists it in the top
100 most influential books in history. It is definitely
a book that can help you create the best version of yourself while
helping you to create massive success in your life.
I’d like to provide a high level summary of this book and
encourage you to pick up a copy and spend time studying its
concepts and teachings. I believe you can study its
principles over and over again and still gain knowledge and
understand as you grow in your business and life.
Before we get into the book, however, I want to comment a bit
on how and why Carnegie wrote this book.
he was a teacher that developed the principles out of a
need for learning himself.
he was approached by a gentleman that heard his lecture who
offered to publish his book. (Simon & Schuster)
Note #1 he developed something he was passionate
Note #2 I believe that one fo the #1 problems we
deal with in life and business today is communication.
In the heyday of his activity,
John D. Rockefeller said that “the ability to deal with people is
as purchasable a commodity as sugar or coffee.” “And I will pay
more for that ability,” said John D., “than for any other under the
sun.”….and yet it really isn’t taught to us which
I believe is a major
The book begins by helping us to understand exactly what the
wisdom inside its cover can help you to do for you. The list
of things it can help you do was originally 12 items, so I
included all of them here:
Get you out of a mental rut, give you new thoughts, new
visions, new ambitions.
Enable you to make friends quickly and easily.
Increase your popularity.
Help you to win people to your way of thinking.
Increase your influence, your prestige, your ability to get
Enable you to win new clients, new customers.
Increase your earning power.
Make you a better salesman, a better executive.
Help you to handle complaints, avoid arguments, keep your
human contacts smooth and pleasant.
Make you a better speaker, a more entertaining
Make the principles of psychology easy for you to apply in
your daily contacts.
Help you to arouse enthusiasm among your
Now I want to make sure you read between the lines here a bit.
The goal is not to put your efforts into making people like
you, gain recognition, or even put too much value in others
opinions of you…although that is a definite byproduct. The
goal is to create influence in order to achieve the level of
prosperity you desire in your life. So, if any of the items
above interest you, then read on…
Each part of this book gives you tangible advise and
strategies for you to use, but more importantly it is
packed with Stories, Examples and Quotes that will help
you to understand and apply each of its principles. The 4
parts of the book are:
Techniques for Handling People
Ways to make people like you
Winning People over to your way of Thinking
Becoming a Leader.
I encourage you to read each chapter in the book and relate it
to your particular business, life or experience in order to
gain golden nuggets of information and strategies you can use
Throughout this week, I will be discussing and expanding on
each of the 4 sections of the book below on The Daily
Mastermind Podcast. I would love for you to pick up a copy of
the book and join me each day as we drill down on this timeless
Masterclass from Dale Carnegie.